At the heart of The New Outsiders are those maverick spirits who are striding forward to find creative solutions to protect and preserve the landscapes that have transformed us—ideas deeply inspired by our connection to nature. From pioneers of closed-loop clothing, who continually recycle their materials into new products, to the open-source approach of sustainable outdoor brands, we are holding ourselves accountable for our actions in everything we do.
In the New Outsiders, we free dive beneath the ice in Canada and free-climb Patagonian peaks. We trek through the frozen tundra of Baffin Island, savour the beauty of North America from the saddle of a bike, and surf Arctic waves. Pick up your backpack and step outside—it is time to get inspired to live a life less ordinary beneath the open sky.